Find Your Great Idea by Finding Your Customers First

So, you’re ready to be an entrepreneur. You have a great idea, and you’re ready to get to work. That’s great, but is your idea the solution to a problem that truly needs solving? Like, really and truly? It seems like a silly question, but it’s important to answer this first—not by guessing or assuming, but by actually discovering who your customers might be and talking to them.

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