One of the most common questions we get is, “What is a typical day in the Incubator?” The truth is, each day is vastly different. From masterclasses to active working time to special city activities to time with advisors or specialists to fireside chats...a lot happens! Nevertheless, we have structured every bit carefully to best help you learn how to launch a successful startup (and to have a life-changing experience along the way!)

Below is an outline of what you’ll be doing each day of the Incubator:

Silicon Valley: Customer Discovery

  • Monday:

    • Afternoon: Arrivals & Hotel Check-in

    • Evening: Welcome to the Incubator, Special Activity

  • Tuesday:

    • Morning: Authentic Relationships, Customer Discovery Phase 1: Business Model Canvas Introduction

    • Afternoon: Founder/Free Agent Exposition

    • Evening: Venture Team Formation, Special Activity: Sunset Cruise

  • Wednesday

    • Morning: Team Announcement, Business Model Canvas Deep Dive

    • Afternoon: Customer Segments, Value Proposition Canvas, Customer Discovery Phase 2: Problem Presentations

    • Evening: Customer Interviews & Team Dinners

  • Thursday

    • Morning: Update BMC, Value Proposition Testing

    • Afternoon: Advisor Introductions & Pairings, Customer Discovery Phase 3: Product Testing

    • Evening: Customer Interviews, Advisor Dinner, Special Activity

  • Friday

    • Morning: Preparing for Remote Weeks

    • Afternoon: Departure

Remote Weeks 1 & 2

*Tailored to Each Venture’s Development*

Customer Interviews

Advisor Meetings 1, 2, and 3

Customer Discovery Phase 4: Pivot or Proceed

Chicago: Customer Validation

  • Monday

    • Afternoon: Arrivals & Hotel Check-in

    • Evening: Team Presentations, Special Activity

  • Tuesday

    • Morning: Marketing and Branding

    • Afternoon: Company Positioning

    • Evening: Customer Validation Phase 1: Acquire Tests, Special Activity

  • Wednesday

    • Morning: Activate Tests

    • Afternoon: Competition Announcement

    • Evening: Competition Preparation, Special Activity

  • Thursday

    • Morning: Customer Validation Phase 2: Competition Kickoff

    • Afternoon: Compete!

    • Evening: Designer Calls, Advisor Calls, Special Activity

  • Friday

    • Morning: Preparing for Remote Weeks

    • Afternoon: Departure

Remote Week 3

*Tailored to Each Venture’s Development*

Customer Interviews

Advisor Meetings 5 and 6

Customer Validation Phase 2: Get Out and Sell

Demo Day Preparation

New York City: Storytelling

  • Monday

    • Afternoon: Arrivals & Hotel Check-in

    • Evening: Team Presentations, Special Activity

  • Tuesday

    • Morning: Storytelling Framework

    • Afternoon: Pitch Specialists Pairing, Pitch Creation

    • Evening: Full Pitchout 1

  • Wednesday

    • Morning: Storytelling Visuals

    • Afternoon: Judges Q&A

    • Evening: Demo Day Prep, Dress Rehearsal

  • Thursday

    • Morning: Demo Day Prep (Students Only)
      Afternoon: Demo Day (Parents Welcome)

  • Friday

    • Morning: Next Steps

    • Afternoon: Alumni Induction Ceremony